Mediahouse

ANALYSIS

• Insights are crucial for generating effective and efficient communication solutions.
• Understanding of media market characteristics and trends.
• Deep analysis of consumer behavior in terms of media consumption, lifestyle habits and key drivers of behavior.
• Using all available data – AGB Nielsen Arianna for TV, SMMRI Pradex for print, ad hoc SMMRI radio surveys, TGI Mediana and Brand Puls (consumer’s habits and attitudes)
• Competitive analysis for our client’s industries
• Media activities – spending, weights, seasonality, strategic orientation, creative strategy based on official resources for TV (AGB Nielsen), print (SMMRI) and unofficial data for other media; Consumer’s habits and attitudes (TGI Mediana and Brand Puls)

• We take deep interest and responsibility for the campaigns results
• Efficiency is based on all available monitoring data measuring (planned vs. delivered; Coverage and Frequency; SOV/SOI)
• Quality criteria are also evaluated – positions in break, day part, environment (TV); positioning, editorial environment, added value (print); locations (OOH)
• Effectiveness showing deeper connection between communication and other marketing variables – various models connecting GRPs and parameters like sales, awareness, market share